| There are many ways to create a website for
your business. Dozens of software packages promise "no
experience required." You may have friends or relatives with
personal homepages who would be glad to help you put
together a site. So why hire a professional?
Unless you're an established Fortune 100 company , your
visitors will judge you by your website's appearance and
functionality. Think about it: If you walked into a local
supermarket and found the shopping carts broken, the floors
dirty, the products disorganized and difficult to find—would
you shop there? Or would you go somewhere else? Remember,
every store on the Web is in the same location: The
customer's computer screen. Leaving one store and finding
another is as simple as a few clicks.
Would you ask the teenager next door what to wear for a
job interview? Should your company use printed business
cards, or handwritten slips of paper? Would you give your
credit card information to someone selling merchandise out
of the trunk of their car?
If you take your business seriously, you want others to
take it seriously, too.
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